Driving effeciently and maximising m.p.g. is called “hypermiling”.
Been doing it since the late 1970′s when a few of us bought reducers for the SU carbs in our Morris Minors and fitted them for the long journey to the Lake District (yes frequently drove a Morris ex GPO Minor van overnight to Cumbria) and fitted them with vacuum guages. Now I’ve got a state of the art eco-car all my thoughts back then (if only I could have a big car with 70 odd to the gallon) have materialised.
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